Spending in the City - What's next in Consumer Category Spending?

World Data Lab

February 5, 2025

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Join the next World Data Lab webinar, where we will explore the shifts in category spending across 6,000 cities through to 2030. From necessities to luxury, learn how urbanization, demographics, and global consumer preferences are driving economic shifts across the world.

Explore spending trends across cities and demographics

See how Gen Z and Gen Beta shape markets

Use granular data for better decisions.

Emerging Market Growth: Discover how cities in Africa, Latin America, and Asia are driving the fastest consumer spending increases globally.

Business leaders and strategists looking to understand future consumer trends.

Marketing professionals aiming to tailor strategies to Gen Z's preferences.

Economic analysts interested in global spending projections.

Entrepreneurs and investors focusing on emerging markets and growth opportunities.