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Overlooked and Under-Marketed: “Gen X” Emerges as Most Influential Global Consumer Cohort, According to NIQ and World Data Lab

Mastercard Center for Inclusive Growth and World Data Lab Deepen Partnership to Support the Global Middle Class

Gen X is Spending Trillions World Data Lab and NIQ Reveal the World’s Most Overlooked Consumer at NACS Europe 2025

106 Million New Middle-Class Consumers Set to Add US $2T to Global Spending in 2025, Says World Data Lab

World Data Lab unveils new World Consumer Outlook #7 findings ahead of World Retail Congress

World Data Lab launches The New Global Consumer: one billion additional middle-class consumers expected by 2035

6000 Cities Now Drive Half of Global Consumer Spending – New Analysis from World Data Lab Highlights the strength of secondary cities.

Press Release: World Data Lab Unveils Groundbreaking Insights on Global Consumer Spending Trends in Cities

World Consumer Outlook 2025: Navigating Global Uncertainties

World Data Lab and the Mastercard Foundation Announce Launch of the Africa Youth Employment Clock

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